Think Like a Journalist
Insight. From the other side of the camera.
Think Like a Journalist® is a journalist-led media training and communications consultancy for organisations and leaders who need to be understood when it matters most.
The media isn't something to be terrified of - it’s an asset to be leveraged.
We provide strategic advisory, confidence coaching, and insider knowledge you need to control your narrative, secure the right coverage, and communicate with absolute authority.
Founded by
Rob Osborne
“The session was both engaging and insightful - everyone enjoyed the relaxed atmosphere, practical pitching advice, and Rob’s approachable style.”
-National charity
“As well as his usual charisma and sense of humour, Rob shared some great insights and learning on how the media works”
-NHS organisation
“He was fantastic to work with,
from beginning to end”
-Professional body
Built with Journalistic Instinct
Rob Osborne, founder of Think Like a Journalist®,
is a multi-award-winning broadcaster who has presented political and current affairs programmes, led major news coverage, and interviewed the biggest names in politics, business, and culture.
Now he helps leaders and organisations better understand the media, equipped with the confidence to own their narrative and the strategy to make their story heard.
How we can help
Delivered by an award-winning broadcaster
For leaders who need to command the room - whether that's a boardroom, a keynote stage, or a hostile interview. Using Speak Human: The CLEAR Method®, we build the psychological armor and strategic clarity required to lead the conversation, not just react to it.
Delivery: Remote Retainers & One-to-One Sessions
Executive Confidence Coaching
A modern blueprint for comms teams.
Stop sending press releases nobody reads. Learn the exact frameworks newsrooms use to decide what is a story, what isn't, and how to get your organisation the coverage it deserves.
Everything you need to transform your media awareness.
Delivery: Remote First or On-Site
The "Think Like a Journalist" Masterclass
Media Training for teams or leaders
When the stakes are at their highest. Rigorous, realistic preparation for the exact conversation that is coming your way.
Delivery: Hybrid / On-Site