From the Newsroom
to the Boardroom

“Many communication failures don’t happen in the interview or press release.
They happen in the meeting weeks before, when nobody asked how this would look to the outside world.”

For nearly two decades, Rob Osborne decided what a story was and what questions to ask. As a presenter and correspondent for ITV News, he interviewed the biggest names in politics, business, and entertainment. He asked the questions audiences wanted answered, and the ones the interviewees hoped wouldn’t come up.

Now he brings his award-winning journalistic insight into the room with real world experiance and an external perspective that knows what lands, what gets challenged, and what builds trust.


ROB OSBORNE MEDIA TRAINING

How We Think

  • Pitching to journalists? Think like one.

    Most stories fail before a journalist even reads them. Not because the story is wrong, but because it’s not told in a way a newsroom thinks. We fix that.

  • Finding the gap first

    Journalists don't necessarily tell the story you want them to tell. They look for the one you’d rather they didn’t. We find the gaps first - before anyone else does.

  • The view from outside

    Inside every organisation, the real story gets buried under process, legal caution and internal politics. We find it, then help you tell it.

  • Ready when it matters

    The right preparation, done with insight, means when the moment comes, you’re not learning on the job.

Who we work with

Communications Teams:
Your job is to get the story out there. We help you understand how the media decides what to cover, so your pitch has a better chance of landing, your stories get told, and your time stops being wasted.

Leaders:
Preparation is everything. We work with leaders who need to communicate clearly and authentically under pressure.

Whether it’s one moment or longer term, we help make sure you’re ready.

Charities & Not-for-Profits:
You start with more public trust than almost any other organisation. A single communication failure costs more than it would anywhere else. We help you protect the trust you’ve earned.

Public & Private Bodies:
Scrutany comes with the territory. The question isn’t whether you’ll face difficult questions; it’s whether you’re ready for them when they arrive.